General Cover Letters for Mass Mail Campaigns

Are you wondering why a resume isn’t enough for an effective job search? A cover letter can be more valuable than a resume if it is developed correctly. Consider it an asset, not a burden.

An excellent cover letter should be tailored to address specific employment circumstances. It should explain your motives in writing to a particular company. It gives you a chance to present yourself so you have a positive effect on each company that you contact. A well-written explaintion to the employers as to why you want to work for them will increase the chances of getting a call for an interview.

A general or template cover letter is a solid, basic document that can be modified to suit your job search by inserting an employer’s name and address and by making a few changes to the body of each letter. This letter needs to be dynamic to avoid looking generic. Many job seekers use this type of cover letter for mass mailing campaigns.

The letter you develop should focus on certain aspects of your candidacy. Here are some examples:

  • Summarize your skills, experience, and work history.
  • Emphasize your accomplishments.
  • Use an example to show what you can do and the results you can produce.

Persuasive letters are lively, positive, enthusiastic and allow your personality and friendliness to show. The importance of a cover letter increases when the economy has fewer jobs available. Thousands of job seekers will be applying for job openings, but not all of them will have a letter showcasing what they can do for the company or what has motivated them to apply for a particular position. Make sure you sent that letter.

A powerful resume = job interviews = job offers!

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Candace Alstad-Davies
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